According to the marketing gurus of the world wide web, you have about 7-8 seconds to grab someone’s attention when they visit your website. You quite possibly have even less time on social media because people often just scroll through their feeds unless something jumps out at them.
In business, it’s hard enough to get your ideal client to check out your website at all or follow you on social media. Once they get there, the last thing you want is for them to lose interest and click out of your site, or scroll past your post!
If you want to prevent your audience from scrolling and clicking, it’s important to keep their eyes on your content. Breaking up the copy in your posts makes them more visually appealing, easier to read, and entices your audience to stick it out until the end. Check out these five simple tips to make your copy stand out so people can’t wait to read it:
- Create Bulleted Or Numbered Lists – People love lists! They catch the readers’ attention, organize the information presented and make for an easy reading experience.
- Write Shorter Paragraphs – Let’s face it, lengthy paragraphs tend to make your eyes glaze over…am I right? Your audience is no different. Shorter paragraphs actually encourage the reader to finish reading your article or post they know they know they won’t have to invest too much time to get through it.
- Use Headings – Using headings and subheadings to tease a paragraph’s content draws attention and piques curiosity. This makes your reader want to get the details.
- Use A Different Typeface For Emphasis Where Appropriate – I want to stress the “where appropriate” part, mmkay? But seriously, try a different font, boldface, italics or all caps for emphasis WHERE APPROPRIATE (see what I did there?) When you emphasize certain words or ideas in your writing as you would in your speech, it creates a conversational tone that pulls the reader in.
- Add Emojis – Obviously, this won’t cut it in a blog post, but you sure as heck can and should use emojis on Instagram and even (somewhat) on Facebook. Emojis keep things light and fun, and that’s really what social media is all about. It’s not an ad campaign! A word of caution: if you’re going to include emojis in a Facebook post, make sure to use them sparingly. You want your post to look like it belongs on Facebook; not like you copied and pasted in from Instagram (different mediums, a different segment of your audience.)
If you’re having trouble getting in the flow with blogging for your business (or if you’re avoiding it altogether) reach out to me! I can do a blog audit and make suggestions on things you might want to change to make blogging for your business more effective. firstname.lastname@example.org