I Can’t Believe I Did This

Were you as happy to say adios to February as I was? Even though it’s the shortest month, living in New Hampshire can make it seem like the longest one for sure.

So, between that #workathome life and the 37 N’oreasters we had, I spent a lot of time holed up in the house eating tacos and drinking Chardonnay. But I also did something I’d been saying I was going to do for YEARS. I had a branding photo shoot for my business!

Logically I know that as an entrepreneur, such things just come with the territory but I still feel the teensiest bit self-important sharing it with you. I mean, as a copywriter and content marketing specialist, I live and breathe this stuff. I know how it works. When you’re the face of your business, people NEED to see you. You can’t hide behind stock photos and inspirational quote graphics forever (believe me, I tried!)

I’m sure I sound like a broken record when I tell my clients to get personal and be vulnerable (after all, that’s how to connect with your ideal clients) but for a long time, I couldn’t take my own advice. The truth is, I was scared to put myself out there to be judged. I mean, who the hell am I to plaster my headshots all over my website and social media. I didn’t feel pretty enough or skinny enough, or successful enough to be visible.

Then, in a brief moment of clarity (or insanity, I haven’t decided which) I said “f*ck it!” and scheduled my first ever photo sesh. I thought, this is who I am and I’m done hiding. People will like me or they won’t and I’m okay with that.

And that photo shoot was just as awkward and uncomfortable for me as you might imagine. I had no idea how to pose or what to do with my hands (the outtakes are probably hilarious but I’ll die before I ever let them see the light of day.) But I am SO f*cking proud of myself for pushing past my fears…and for not letting my ego win that one.

What about you? Is there something you’re a little scared to do in your business? Is there something you’ve been saying “someday” to? Why not now? Why not you?

Food for thought.

One of my pics ⬇️

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@clccopyandcontent

I write words that help you attract your dream clients and make money.

It's pretty hard to change lives if no one knows about you or how you serve people. But you know what? You CAN have a thriving business doing what you love even if you haven't found your first client yet.

And I can help.