Here’s Why Your Content Isn’t Working

Content creation is a challenge for just about every business owner I know–myself included. Whether you can’t seem to find the time or you’re not exactly sure what to say, the struggle is REAL. Creating the right content? Well, that’s a whole other level of struggle.

Seth Godin once said, “Content marketing is the only marketing left.” And while content marketing might be the #1 way to increase brand awareness and attract more clients, it only works if you’re doing it right.

So, what do I mean by “doing it right?”

Well, let’s talk tacos for a sec (because you know I love them. They’re delicious…stay with me here.)

There are lots of people who want to buy tacos but there are also people who don’t give a flying flip about tacos (I don’t know any of them because we’re not friends.)

If you sell tacos, you don’t want to waste your marketing efforts targeting the weirdos who aren’t into tacos because they’ll just ignore your content. That’s where SEO (Search Engine Optimization) comes into the mix.

You want to make sure the people who are interested in your services can easily find your content.

Making sure your content is optimized for search engines (while still written for your audience) by including keywords and trending topics in your niche will help your ideal clients find you.

Once you know your content can be found by the right people, the next step is to make sure your people are getting the right content. But how do you know what to talk about?

Back to the tacos…

If someone comes to your blog to learn about the 5 most popular taco toppings (remember, you sell tacos) and you’ve posted step-by-step instructions on how to make the most amazing popcorn, it’s safe to say your readers will be super confused (and probably kinda pissed off.)

Your audience comes to you to learn about topics related to your business, so your content should reflect whatever it is you do or sell.

Doing the research to really get to know your audience will help you understand which topics they’re most interested in. Engaging with your ideal clients on social media and taking a peek at what your competitors are up to can also be super helpful for planning content.

Really understanding who you’re here to serve and what problem you solve for them lays the groundwork for creating a content strategy that has the potential to explode your business.

I don’t know about you but now I’m hungry!

~C

P. S. If you want to get your hands on my FREE editorial calendar template, you can do that here.

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