As an online business owner, you’re trying to share your message with the world but with all the noise out there, it’s hard to catch the ears of the people who need to hear it. And if you happen to get your message in front of the right people, you then have to think about how to share it effectively and differentiate yourself from the crowd so they want to buy from you more than the 12 million other people talking at them.
Kinda overwhelming, right?
The good news is that learning to write better copy can help you check all three of those boxes:
✔️Communicate more effectively
✔️Stand out from the crowd and
✔️Sell your services
Whether you’re creating a newsletter, blog post, or social media caption, you only have a handful of seconds to grab your reader’s attention. These 5 tips will help you write copy that connects with your audience and more importantly, converts readers to clients.
1) Be authentic – My fingers got a little angry typing that because the term authenticity is overused these days. BUT the truth is, if you’re trying to sound like everyone else because that’s what you think you’re “supposed to do,” your audience will smell that BS from a mile away.
2) Keep your goal in mind – Even if your end goal is to make the sale, the immediate goal of your copy is to inspire, educate, or entertain. Telling stories that do one (or some combination) of those three things will facilitate the sale if you stick to the point.
3) Know your audience – You can’t communicate effectively if you’re not sure who you’re talking to. Having your ICA (ideal client avatar) dialed in tells you what language to use when you’re talking about their pain points and explaining how you can provide an easier way for them to achieve their desired outcome.
4) Write in a conversational tone – This is just what it sounds like–writing in the same way you’d speak. We tend to overcomplicate writing by trying to make it more formal and “proper.” Make sure your copy is grammatically correct, yes, but if you don’t speak like you’re reading from an encyclopedia, don’t write like that. A great way to test this out is to read your writing out loud. Does it flow? Does it sound like something that would come out of your mouth? Then you’re good.
5) Keep it simple – Long sentences and flowery language are great for historical fiction; not so much for marketing content. Use fewer words to say what you need to say and keep your language basic and to the point.
If you’re struggling to write copy that connects with your audience and you want to learn how to sell your services on autopilot, click here and type WAITLIST in the contact form. I’ll add you to the waitlist for my 6-Figure Sales Funnel mini-course. Don’t miss out!