Let’s face it, in the online space, there are thousands of people who do what you do. With all the noise out there, being seen and heard by the right people can feel about as likely as hitting the Powerball.
The good news is, attracting dream clients to your business isn’t as complicated as it seems but you will have to call attention to what separates you from the pack. And in order to do that, you have to master your message.
Message? What Message?
Your message is the way you describe your unique value proposition (UVP) or how you’re different from the other people who do what you do.
It’s an expression of your brand and helps your audience understand who you are, and why they should choose you.
Your message is essentially what you most want to be known for.
Mastering Your Message Is Key
Besides attracting your people, having a handle on your message as a personal brand makes creating content that aligns with that message a breeze.
Think about it; having clarity about what you want to be known for and what special sauce makes it possible to do things the way you do provides you with a framework for your website copy, blog posts, social media captions, and email marketing campaigns.
And having that framework will make your life easier when you outsource work to others because you’ll be on the same page.
3 Tips To Master Your Message (And Attract Dream Clients Like Flies)
A catchy tagline might get your audience to stop their scroll but your message as your own personal brand needs to be bigger than that to attract the right clients.
So, how do you craft a message that resonates with the people you want to work with?
- Think about what your dream clients actually care about. What’s important for them to be, do, or have and how can you help them get off the struggle bus?
- Think about your vision. What’s the bigger picture of why you do what you do? How/why are you trying to make a difference?
- Define what makes you different. What makes you stand out from the crowd? It might be an unpopular opinion about the way things are typically done in your niche…or your unique way of getting results for your clients. Bottom line? Now’s not the time to try and blend…
Need help mastering your message? Let’s talk strategy!
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