With Email Copywriter Brenna McGowan
If you’ve ever been confused about how to use storytelling in your email copy and social media captions, this episode will give you the goods on what kind of stories will captivate your ideal clients and make them your biggest fans.
On today’s show, I sit down with one of my favorite fellow email copywriters, Brenna McGowan. We talk shop about all things copywriting, like…the biggest mistakes we see people making in their copy, why storytelling is so important when it comes to writing copy for your business, how to decide what stories to share (and why your stories are more interesting than you think they are), and how to tie your stories in with your biz topic or offer.
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