With Anna Rosa Parker
“My service is a movement. And when you work with me, your brand will get a sustainable upgrade.”
— Anna Rosa Parker
What do you do when you lose it all?
You build it back up – even better than before!
My guest on this week’s episode of Captivate + Convert is Anna Rosa Parker, a copywriter and brand strategist who specialized in helping luxury travel and lifestyle brands update and perfect their brand messaging.
But when the pandemic hit, she lost every last one of her clients.
While this devastating setback could have caused her to give up on her business entirely, Anna took it as an opportunity to reimagine and rebuild her business by carving out a mission-driven niche for herself that allows her to work with eco-conscious clients who are looking to change the way they do business.
This isn’t your typical tips-and-tricks style episode but you’ll definitely walk away with some major inspiration — especially if you’re starting over or feel ready for a change but you’re not sure how to make it happen.
Hit play and find a new way to work! In this episode, you’ll learn:
∙ When Anna realized she had an opportunity to pivot — and how finding the right community helped her make the change.
∙ How Anna helps clients incorporate sustainability into their brand strategy and the way they do business.
∙ The policy Anna incorporated to ensure that 10% of her income from each project helps the communities her clients serve — and how it perfectly aligns with her mission.
About Anna Rosa Parker: Anna Rosa Parker is a brand strategist and copywriter who helps luxury travel brands integrate sustainable practices into their businesses — and communicate that in their messaging.
01:48 Meet Anna Rosa Parker
03:08 Anna Rosa’s typical clients
03:45 Pandemic, hospitality shutdown & NYC
06:22 Lost clients + repositioning
09:50 Making luxury fun + sustainable
10:40 Alignment + client vetting
12:47 Anna Rosa’s sustainability process
14:10 The 10% policy
15:43 Artist Inclusive community
18:15 Building writing income
20:10 Agency life
22:17 The Christy Questions
30:47 Contact + download
LONG-FORM SALES PAGE NOT CONVERTING? OR MAYBE YOUR WEBSITE COPY NEEDS A LITTLE ZHUZH? MY DONE-IN-A-DAY SESSION IS THE QUICKEST (AND MOST COST-EFFECTIVE) WAY TO WORK WITH ME TO TAKE YOUR COPY FROM HO-HUM TO HELL YES! AND MAKE SURE IT’S OPTIMIZED FOR CONVERSIONS.