With Sara Vartanian
Does your lead magnet need a glow-up? It might be time to consider going high-touch.
This week’s guest is Sara Vartanian, an incredible launch strategist, and copywriter who happens to be one of my biz besties!
Sara’s unconventional approach to lead magnets — which she calls the Unscalable Lead Magnet Method has not only landed her a feature in Forbes but it also helped her generate more than $75k in revenue.
Yep, you read that right.
We’re definitely NOT talking about your typical downloadable PDF kinda freebie here!
This conversation is a no-nonsense, no-filter look at the good, bad, and ugly of lead magnets. From lack of focus to bloated value, you’re going to find out in detail where most typical lead magnets go wrong. And after you learn why your freebies aren’t giving you the conversions you crave, you’ll discover how to create lead magnets that’ll position you as your niche’s newest genius unicorn (and earn you some jaw-dropping social proof).
Basically, this is a mini-masterclass you don’t want to miss! So hit play and find a new way to work!
In this episode, you’ll learn:
→ The common issues plaguing conventional lead magnets — and why they often fall flat.
→ How to create super-personalized lead magnets that deliver real value to your audience (and your own biz).
→ How to eventually scale your unscalable lead magnet.
01:58 Meet Sara Vartanian.
05:14 Accidental copywriter + imposter syndrome.
07:25 Where magnets go wrong.
10:21 The Unscalable Lead Magnet Method.
15:16 The results.
17:56 Social proof + two-way value.
19:51 Unscalable lead magnets + transformation.
24:02 How to resonate.
25:30 Scale+ repurpose.
28:44 Building relationships.
29:51 Keep it simple + low-pressure.
33:25 The List Playbook.
34:19 The Christy Questions
WANNA SEE A LITTLE MORE ACTION IN YOUR STRIPE ACCOUNT? MAYBE IT’S TIME FOR A LITTLE REFRESHER ON HOW TO WRITE EMAILS THAT CONNECT + CAPTIVATE + CONVERT ™️, HMMM?
LUCKY FOR YOU, I JUST *HAPPEN* TO HAVE A SIGNATURE FRAMEWORK FOR WRITING EMAILS THAT SELL. AND THE BEST PART IS, IT REQUIRES EXACTLY ZERO SLEAZY SALES TACTICS OR BRO-MARKETING MAYHEM.
IN FACT, MY 5-STEP FORMULA IS ALL ABOUT MAKING YOUR CLIENTS FEEL SEEN, HEARD, AND VALIDATED…BECAUSE THAT’S HOW YOU TURN BROWSERS INTO BUYERS.
YOU CAN SNAG MY FREE GUIDE TO EMAILS THAT SELL + 20 MUST-READ NEWSLETTER IDEAS AT THE LINK BELOW (SHHH…I WON’T TELL IF YOU DON’T.)