“Part of the strategy behind great copywriting is to get the messaging down.”
— Christy Cegelski
Another short and sweet solo episode for you today! This one is inspired by some conversations I’ve been having lately with newbie copywriters and content creators on Facebook.
It all comes down to this: there are a lot of people out there who don’t really understand the difference between content marketing and copywriting.
Full disclosure: I also didn’t know the difference when I started out.
Like so many other copywriters, I was writing a little bit of everything when I started out. It took me a while before I was able to start dividing up my work into these separate categories.
But knowing the differences between the two types of writing is a great first step in figuring out your niche — and then OWNING it.
Once you know where your strengths and weaknesses lie, you’ll know which projects to take on, which to avoid, and which to outsource.
In this episode, I break down the purpose and strategy behind each type of writing — and reveal why they tend to be priced differently.
Let’s dive in!
Hit play and find a new way to work! In this episode, you’ll learn:
✔ What types of writing are considered content marketing — and how they’re used to support sales
✔ How to use copywriting strategically in order to effectively drive action
✔ The reasoning behind the difference in pricing between content marketing and copywriting
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01:41 Content marketing v. copywriting
02:43 Content marketing
08:10 Find me + freebie
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