Captivate + Convert Episode 051: PR Basics: Getting It & Using It To Grow Your Biz - christycegelski.com

Captivate + Convert Episode 051: PR Basics: Getting It & Using It To Grow Your Biz

With Queen Chioma

PR and media coach Queen Chioma knows the publicity game — and she helps her entrepreneur clients secure their fair share of great press!

In fact, she’s managed to get them featured in Forbes, the BBC, MTV, OK!, and tons of podcasts. Last year Queen even launched her own media platform called She Rises in the Media, which gives female entrepreneurs the resources and support they need to land speaking gigs and boost their profile in the media.

“It’s important to have those moments where we’re shining because it boosts our self-esteem and our morale,” Queen says. “It’s also important because we get to give back. We get to be heroes or she-roes to women or other girls out there that need us, desperately… when we share our story, we change lives.”

In this episode, Queen breaks down the basics of PR — when you should seek it, how to reach out and pitch yourself, and the common myths that hold so many business owners back from claiming their time in the spotlight!

Hit play to learn:
✓ When you should consider working with a publicist to boost your brand profile — and recommendations for first steps
✓ How to gain visibility when you’re not totally comfortable with being on camera or speaking to large audiences
✓ Queen’s Dos & Don’ts checklist for coming up with a great hook or story angle

Subscribe now and never miss a single episode!

Highlights:‌ ‌

01:49 Meet Queen Chioma

04:22 Knowing when you’re ready

07:41 Visibility for the camera-shy

11:55 Big myths about PR

14:46 Own your expertise

15:53 Do’s & don’ts for story angles

20:56 Dress for success

23:30 Recommendations for first steps

27:43 Choose the right outlets

31:11 Easy wins to start with

36:07 Develop a celebrity mindset

40:17 Queen Moments

43:42 The Christy Questions

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