PR and media coach Queen Chioma knows the publicity game — and she helps her entrepreneur clients secure their fair share of great press!
In fact, she’s managed to get them featured in Forbes, the BBC, MTV, OK!, and tons of podcasts. Last year Queen even launched her own media platform called She Rises in the Media, which gives female entrepreneurs the resources and support they need to land speaking gigs and boost their profile in the media.
“It’s important to have those moments where we’re shining because it boosts our self-esteem and our morale,” Queen says. “It’s also important because we get to give back. We get to be heroes or she-roes to women or other girls out there that need us, desperately… when we share our story, we change lives.”
In this episode, Queen breaks down the basics of PR — when you should seek it, how to reach out and pitch yourself, and the common myths that hold so many business owners back from claiming their time in the spotlight!
Hit play to learn:
✓ When you should consider working with a publicist to boost your brand profile — and recommendations for first steps
✓ How to gain visibility when you’re not totally comfortable with being on camera or speaking to large audiences
✓ Queen’s Dos & Don’ts checklist for coming up with a great hook or story angle
01:49 Meet Queen Chioma
04:22 Knowing when you’re ready
07:41 Visibility for the camera-shy
11:55 Big myths about PR
14:46 Own your expertise
15:53 Do’s & don’ts for story angles
20:56 Dress for success
23:30 Recommendations for first steps
27:43 Choose the right outlets
31:11 Easy wins to start with
36:07 Develop a celebrity mindset
40:17 Queen Moments
43:42 The Christy Questions
LONG-FORM SALES PAGE NOT CONVERTING? OR MAYBE YOUR WEBSITE COPY NEEDS A LITTLE ZHUZH? MY DONE-IN-A-DAY SESSION IS THE QUICKEST (AND MOST COST-EFFECTIVE) WAY TO WORK WITH ME TO TAKE YOUR COPY FROM HO-HUM TO HELL YES! AND MAKE SURE IT’S OPTIMIZED FOR CONVERSIONS.