Captivate + Convert Episode 052: Personal Style Tips To Boost Your Confidence And Build Your Brand -

Captivate + Convert Episode 052: Personal Style Tips To Boost Your Confidence And Build Your Brand

With Swapna Patel

“I really view style as, first and foremost, self-expression… and also self-care.”
— Swapna Patel

Knowing what to wear for brand photoshoots, Zoom meetings, or speaking gigs can be tough — unless you’re getting advice from a styling genius!

My guest Swapna Patel is a personal style expert and former designer who specializes in helping women business owners and entrepreneurs discover and upgrade their personal style and feel confident and empowered.

It’s not about seeking out the hottest designers or following every trend out there. It’s about finding clothes that make you feel good and express your authentic style and self.

Of course, it doesn’t hurt if the clothes also make you feel like a total boss! “It’s not about the price tag or the label or who is going to see you in it,” Swapna says. “The way I dress sets the tone for the rest of my day.”

In this conversation, Swapna explains how to feel more confident on camera, why your Instagram feed will benefit from including your photograph, and how to supersize your ‘know, like, and trust’ factor through polished and authentic styling!

Ready to stop hiding behind stock photos and Canva graphics and start embodying your brand?

In this episode, you’ll learn:
✓ How to develop your personal brand style — and why it’s SO important
✓ How many looks you should be photographed in to carry you through your content creation
✓ How to use color psychology to get more clients (and get more done)!

Subscribe now and never miss a single episode!

Highlights:‌ ‌

01:51 Meet Swapna Patel

05:55 Women & visibility

07:43 Optimize your Instagram feed

10:16 Showing up online

12:47 What is a personal brand?

16:10 Cleaning tips

16:41 Using style & photos to reflect your brand

20:14 Tips for confidence on camera

22:00 Color psychology

24:32 ‌The Ultimate Brand Photoshoot Style Kit

26:26 ‌The Christy Questions

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