Captivate + Convert Episode 058: Online Courses Vs. Group Programs - Which One Is Right For Your Business? -

Captivate + Convert Episode 058: Online Courses Vs. Group Programs – Which One Is Right For Your Business?

With Jessica Terzakis

If you’ve been thinking about creating an online course to scale your business, you’re going to want to hear what this week’s guest, Jessica Terzakis has to say…

Jessica helps service-based entrepreneurs of all kinds monetize their expertise through online courses and group programs, allowing them to smash their 1:1 revenue ceiling and make a bigger impact.

Jessica is a firm believer that you should definitely consider launching a group program before you even think about creating an online course.

“I think the marketing for online courses is glittery, it’s sparkly — it’s really sexy, isn’t it? It’s like ‘create your course, launch it, and make seven figures’” Jessica says. “I’m not bashing online courses… I think it’s just that they’re a very advanced solution for a business owner.”

This episode takes an honest look at everything you need to know about launching your digital program — from pricing to saturation to marketing.

If you want to learn the good, the bad, and the ugly of online courses and get the goods on how (and when) to build out your successful group coaching program, then this episode is for you!

In this episode, you’ll learn:

✓ How to create a unique group program that stands out from the pack (with real examples)
✓ Why online program pricing has dropped over the last few years — and why an engaged email list is VITAL
✓ Why the beta launch formula is going to become your secret weapon

Subscribe now and never miss a single episode!

Highlights:‌ ‌

00:33 Intro

01:43 Meet Jessica Terzakis

05:03 Courses v. group programs

06:55 High-ticket pricing v. volume

08:22 Find your 8-10

12:02 ‘Set it & forget it’ myth

13:25 When to launch

17:18 How to be unique

24:05 Unique touch examples

25:25 ‌Embrace beta launches

29:02 Freebie

31:56 Transparency

33:33 Setting your pricing

39:28 ‌The Christy Questions

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