Have you been noticing a LOT of online service providers offering VIP Days lately? Are you thinking about creating a VIP offer of your own — but aren’t sure what to include in your package or how to sell it?
Then this episode is for you!
My guest, Kristin Macintyre has actually discontinued all other launch copywriting services and switched her business to a VIP Day-only model!
And business is BOOMING.
“What is a VIP Day? It really is just a service that has three particular qualities to it,” Kristin says. “Then you create an offer that has those qualities, but it can look like SO many different things!”
What are those three qualities? You’ll have to tune in to find out!
In this episode, Kristin talks about her journey from teaching English comp to college students to writing copy, and how her VIP Intensive offer changed Kristin’s business! Plus she spills the deets on the key ingredients of a killer VIP offer.
In this episode, you’ll learn:
✓ How to structure a VIP offer so you can be sure you’re delivering a top-tier service without overwhelming yourself (or your client)
✓ How Kristin and I set up our respective VIP offers — and what goes into them (spoiler alert: they’re a little different.)
✓ Whether your VIP Day should be an entry point or an upsell — and where to start with pricing
02:20 Meet Kristin Macintyre
03:30 From English teacher to copywriter
08:44 Learning v. taking action
10:30 The MFA experience
11:50 3 qualities of a VIP offer
14:23 VIP Day v. VIP Intensive
18:25 High-ticket or entry point?
20:37 VIP Intensive impacts
21:59 Goodbye, proposals + discovery calls!
23:48 Talking money, honey!
27:52 Find what works for you
28:51 Demonstrate value
30:02 Non-service VIP Days
33:40 VIP Day repeat clients + Disney
38:16 Delivering the final product
40:09 The Christy Questions
48:12 Find Kristin
Wanna write emails that SELL? And get 20 swipeable newsletter ideas to take the guesswork out of what to write about? Grab the FREE GUIDE below. ⬇️