Captivate + Convert Episode 059: Is A VIP Day Offer Right For Your Business? -

Captivate + Convert Episode 059: Is A VIP Day Offer Right For Your Business?

With Kristin Macintyre

Have you been noticing a LOT of online service providers offering VIP Days lately? Are you thinking about creating a VIP offer of your own — but aren’t sure what to include in your package or how to sell it?

Then this episode is for you!

My guest, Kristin Macintyre has actually discontinued all other launch copywriting services and switched her business to a VIP Day-only model!

And business is BOOMING.

“What is a VIP Day? It really is just a service that has three particular qualities to it,” Kristin says. “Then you create an offer that has those qualities, but it can look like SO many different things!”

What are those three qualities? You’ll have to tune in to find out!

In this episode, Kristin talks about her journey from teaching English comp to college students to writing copy, and how her VIP Intensive offer changed Kristin’s business! Plus she spills the deets on the key ingredients of a killer VIP offer.

In this episode, you’ll learn:
✓ How to structure a VIP offer so you can be sure you’re delivering a top-tier service without overwhelming yourself (or your client)
✓ How Kristin and I set up our respective VIP offers — and what goes into them (spoiler alert: they’re a little different.)
✓ Whether your VIP Day should be an entry point or an upsell — and where to start with pricing

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Highlights:‌ ‌

00:35 Intro

02:20 Meet Kristin Macintyre

03:30 From English teacher to copywriter

08:44 Learning v. taking action

10:30 The MFA experience

11:50 3 qualities of a VIP offer

14:23 VIP Day v. VIP Intensive

16:53 Done-in-a-Day

18:25 High-ticket or entry point?

20:37 VIP Intensive impacts

21:59 Goodbye, proposals + discovery calls!

23:48 Talking money, honey!

27:52 Find what works for you

28:51 Demonstrate value

30:02 Non-service VIP Days

33:40 VIP Day repeat clients + Disney

38:16 Delivering the final product

40:09 The Christy Questions

48:12 Find Kristin

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