Captivate + Convert Episode 060: Doing Your Business YOUR Way -

Captivate + Convert Episode 060: Doing Your Business YOUR Way

With Deanna Seymour

“We get to make our own rules.”
— Deanna Seymour

If you’re like most entrepreneurs, you started your business to have more freedom, fun, and fulfillment in your life… So why settle for anything less while growing your empire?

Deanna Seymour is a graphic designer who’s decided to ditch the blueprints and traditional business advice to build her business her way – with a focus on fun and experimentation. And business is booming!

Deanna doesn’t just march to the beat of her own drum, she built that sh*t to her own specifications! She does what she wants (including taking a six-week sabbatical from social media — a move most would consider a no-no when it comes to marketing strategy!)

In this episode, Deanna talks about how to be authentic online with integrity, how to effectively promote your business on social media without burning out, and how she’s become a successful entrepreneur with ADHD.

This conversation is honest and 100% no-holds-barred, so if you’re looking for real-deal advice on how to build a business that works for you, you’ll dig it, I promise!

In this episode, you’ll learn:
✓ Deanna’s unique approach to creating offers based on having fun vs how you’re “supposed” to do it
✓ Why your IG stories don’t have to be perfect — and how they can be the best source of connection with your people
✓ Why you might want to think twice before signing up for that online course you’ve been eyeing

Subscribe now and never miss a single episode!

Highlights:‌ ‌

00:34 Intro

02:07 Meet Deanna Seymour

05:46 What she’s doing differently

11:10 Online courses + their marketing

17:56 Authenticity

21:57 Keeping it “real”

28:16 Instagram Stories

29:26 Social media expectations

32:41 Facebook groups

34:25 Happy hours + content mapping

36:11 Stay connected to your own socials

39:24 What feels good for you?

42:00 Emotional labor + comparisons

47:32 Marketing Made Un-Sleazy

50:46 The Christy Questions

1:03:27 Find Deanna

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