Do you ever scroll through Instagram or Facebook and see someone posting about their signature framework and think, how do I get one of those?
Well, if you’ve ever found yourself wondering what a signature framework is and how to create your own, this episode is right up your alley!
My guest this week is brand voice strategist Tiffany Ingle and she spills the tea on exactly what a signature framework is, how it will set you and your offers apart from your competition, and how to develop one of your own.
Sounds great, right?
But there’s more…
Tiffany also breaks down how creating your signature framework will actually simplify EVERYTHING about your brand strategy–from marketing to offer creation!
“When you’re thinking about creating a framework, you first want to consider what you’re doing right now,” Tiffany says. “Think about what’s working for you internally, and then figure out what’s working well for your existing clients. Get on the phone with them — find out what parts of the process are really resonating with them.”
Tiffany shares how to build a framework, when to roll it out, and whether you should share it publicly!
In this episode, you’ll learn:
✓ What it means to create a “framework” in your business — and why a good framework will become the spine of your brand
✓ The importance of being flexible and treating your framework as a living thing
✓ Whether you should focus on process or outcomes when it comes to your framework
01:22 Meet Tiffany Ingle
03:43 The MLM intro
06:13 Shift to freelance writing
08:12 Entrepreneurship & motherhood
10:35 Pandemic & online courses
12:25 What is a framework & why have one?
14:22 How do you develop a framework?
17:30 Be flexible & responsive
18:44 Process or outcomes?
20:34 Share it publicly?
23:28 Lead magnets & templates
24:36 Tiffany’s CRAVE Framework
30:42 Outsourcing with a framework
32:15 The Christy Questions
37:01 Find Tiffany