With Tamika Auwai

“You have to find the entry point that’s going to resonate with you.”
— Tamika Auwai

As business owners, we tend to focus mostly on clients — how do we attract the people we want to work with? How do we keep them happy? Are we taking care of their needs?

Obviously, you should be thinking about your clients, but what about what you want?

Why did you decide to launch your biz in the first place? Did you want more freedom? Were you following your passion? Your business should be set up in a way that supports the quality of life you want and deserve.

This episode dives deep into an aspect of biz-building that is almost always overlooked: thinking about the experience we want to create for ourselves as business owners.

Tamika Auwai is the CEO of Orisha Creative and inventor of The Nurture Matrix™, a unique evergreen nurture marketing framework that helps you stay connected with your audience and keep your leads warm — without you having to churn out new content regularly. This helps biz owners grow their business in the background, without giving up more of their time.

An excellent step toward creating the experience you want, if you ask me!

How do you want each day to unfold? What are your medium and long-term goals? Grab a pen and get ready to take notes, because we’re about to change the way that you do business!

Hit play and find a new way to work! In this episode, you’ll learn:

✓ What it means to build your biz with your own experience in mind — and what it can look like day-to-day
✓ How to get over the resistance to the idea of changing your business practices
✓ 2 things you should stop doing right now in order to create the business you want

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Highlights:‌ ‌

01:35 Meet Tamika Auwai

03:59 The Nurture Matrix™

06:52 Building with experience in mind

08:42 Setting the right goals

11:13 Tamika’s experience

14:37 Systems & processes

16:31 Find your entry point

19:19 What we should stop

21:39 Outsourcing & hiring

23:56 The comparison game

27:40 Personal lessons

31:59 Burnout

35:12 The Christy Questions

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