Captivate + Convert Episode 031: Email Marketing Vs. Social Media - The Real Deal -

Captivate + Convert Episode 031: Email Marketing Vs. Social Media – The Real Deal

“Creating a basic email marketing funnel for [my clients] allowed them to bring in more leads on a consistent basis and automate the sales process.”
— Christy Cegelski

For my first year in business, I worked on all kinds of projects.

I wrote blog posts, website copy, and newsletters, created social media captions, developed course scripts … you name it, I wrote it.

All of that experimenting taught me that email marketing was my JAM.

And my clients were getting great results from the campaigns I created for them — their open rates were multiplying, and they were booking discovery calls and making sales from their emails for the first time ever.

Which definitely got me interested in figuring out how to optimize the lead gen cycle.

I wanted to make it easier for my clients to bring in consistent, high-quality leads and provide them with a system for taking those leads through the process of becoming paying customers.

The first challenge: helping them earn a more consistent and predictable income, rather than riding what I call the “revenue rollercoaster.”

The secret? Niching down into three specific services that move their prospects through the sales funnel, start to finish.

(And I’ll give you a hint — social media is NOT one of those services!)

Hit play and find a new way to work!

In this episode, you’ll learn:

➞ The three main services I offer to help clients secure a more reliable stream of income
➞ The practical drawbacks of the massive drop in Facebook & IG’s organic reach — and the latest statistic on how many people ACTUALLY see your posts
➞The average ROI on email marketing — and the MAJOR benefits it has over social

Subscribe now and never miss a single episode!

Highlights:‌ ‌
00:34 Jack of all trades to master of one
01:35 Revenue rollercoaster
03:12 My three main services
03:48 Is social media worth it?
05:22 Pay-to-play
06:05 Control your content
07:45 Email marketing ROI & benefits
09:27 Should you ditch social entirely?
11:18 Reach me!

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Are you tired of spending time hustling in your DMs and Facebook groups every month in the hopes of finding your next client? What if you had potential clients coming to you on the regular? I created a FREE GUIDE to show you how to build a community of people who know, like, and trust you and CAN’T WAIT to click the Buy Button on your next offer. Download it now!

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