When you’re starting out as an entrepreneur, you wear a lot of hats. That’s just how it goes in the beginning. Most of us would love to outsource certain tasks but the last thing you want to do is spend money when you’re not making much of it.
And whether we say it out loud or not, most of us have an arbitrary income level we want to hit before we’ll feel comfortable hiring help.
I was in that camp for sure. About a year into my business, I had already raised my rates three times but I was still drowning in work.
Trust me, I’m not complaining. It was a great problem to have and I never for one second stopped feeling grateful for being paid to do something I love…BUT…working 6-7 days a week just to cover my business expenses plus a little was a recipe for burnout.
My client work was one thing but I was also forgoing sleep in an attempt to maintain all the admin stuff in my business and keep up on social media. And even with that, I still didn’t have time to work on the things I knew would help me grow and scale my business in a more sustainable way, like create a digital product, grow my own email list, and build out my sales funnels.
I know how it goes…
I told myself, I can’t afford help. I’ll outsource when I’m making X. I Googled how to do ALL the things and wasted hours upon hours consuming free content I’d never implement because honestly, I didn’t have time to do all the things (and frankly, some of those things weren’t in my wheelhouse.
Then I panicked because this. wasn’t. working. I wasn’t making more money, I couldn’t keep up, and there was no end in sight.
So, I bit the bullet.
I didn’t start my business to barely keep my head above water. I started my business because I wanted freedom and if I had any chance of making the kind of money the most successful copywriters in my niche made, I’d have to quit my freelancing and promote myself to CEO.
I outsourced before I was ready.
I hired a junior copywriter to help with research and outlining topics and I hired a virtual assistant to help with admin stuff and social media management.
The next month was the first 5-figure month I had in my business. And I doubled my income for the year in Q4.
Needless to say, I don’t see outsourcing as a luxury anymore. I see it as a necessary investment for business growth with a hella high ROI (I’m not a math wiz but it’s safe to say I made back my initial investment at least 15 times over.)
Time is your biggest asset. When you hire people to support you in your business, you give yourself the gift of time–time to focus on the tasks that add money to your bank account rather than busywork.
Ready to outsource your copy? Copywriting is all about driving SALES so if your website copy isn’t adding new clients to your roster or your email campaigns aren’t converting, we need to talk.
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