Ready to render the competition irrelevant? 

It's totally possible to fill your 1:1 & group spots with BFF clients without sounding like every other coach on internet or resorting to the slimy sales tactics they use.

When your message resonates with the people it's intended for...

...the people you actually *want* to work with can't get enough.

Book A Call

Wish you knew how to attract the kind of clients you have pasted all over your vision board?


Let's bust a few myths about copywriting, shall we?


BUT if you want to work with someone who will:

✓ make sure your message resonates with the people you *want* to work with (and repels the looky-loos who just don't get you)

✓ craft website copy, emails, and sales pages that'll help you fill your calendar with BFF clients (completely free of FOMO and false scarcity)

Let's Talk!

So, if you value conversions over connection, I'm not the copywriter for you.

A lot of copywriters claim you’ll sell out your next launch and make boatloads of cash if you: 

✓ Hire them to create your sales funnel   

✓ Buy their templates and swipe files

But there are a couple of HUGE problems with those claims. 

First, even if you’re the most amazing wordsmith, copy is just ONE piece of the marketing puzzle. 

(It’s a pretty important piece, but it’s not THE THING that’ll make you a million dollars.)

Also? A lot of the high-level “strategy” most conversion copywriters are talking about is straight-up manipulation.

You've seen the red flags…

🚩 Overdoing it on the feel-good buzzwords (“I empower heart-centered boss babes to step into their best life.” *Gag* 🙄)

🚩 Creating a false sense of scarcity or urgency

🚩 Over inflating the value of the offer with an exaggerated “value-stack” 

🚩 Convincing people they have a “mindset issue” if they’re not willing to invest

I have firsthand experience because I used to write copy like this. 

I just did things the way the copywriters I looked up to did them.

I fell for copy like this, too (and I have a long list of unopened online courses in my bookmarks tab to prove it.) 

Luckily as I continue to evolve as a copywriter (and a human), I’m always learning to do better… 

And I’m committed to changing online marketing CULTure by changing the conversation one project at a time.


work with me

Get my instant funnel


Shall we get started?

How to find BFF clients

Drop your deets below to grab my top-secret tips for finding your bff clients *plus* 20 connection-driven ideas for your content!


spotify playlist

80's British pop

fave tv show

The Office

Now for the fun stuff...

Random Fact

I'm named after a 70s candy bar

Pet peeve

People singing along when they don't know the lyrics

Guilty pleasure

Purusing luxury listings on Zillow

Can't get enough

80s band tees (see above)

My 80's t-shirt collection is a little out of control and I have almost no filter when it comes to asking personal questions (I apologize in advance if we ever meet IRL.)

When I'm not writing copy that helps my clients showcase their special brand of somethin' somethin' and attract the people they actually *want* to work with…

I probably have a Duran Duran record on repeat *or* I'm trying (in vain) to keep our small flock of birds from chasing our Frenchies around this little farm of ours. 

(It’s not all pastoral dreams and organic gardens over here, but it’s home.)