Let's bust a few myths about copywriting, shall we?
BUT if you want to work with someone who will:
✓ make sure your message resonates with the people you *want* to work with (and repels the looky-loos who just don't get you)
✓ craft website copy, emails, and sales pages that'll help you fill your calendar with BFF clients (completely free of FOMO and false scarcity)
So, if you value conversions over connection, I'm not the copywriter for you.
A lot of copywriters claim you’ll sell out your next launch and make boatloads of cash if you:
✓ Hire them to create your sales funnel
✓ Buy their templates and swipe files
But there are a couple of HUGE problems with those claims.
First, even if you’re the most amazing wordsmith, copy is just ONE piece of the marketing puzzle.
(It’s a pretty important piece, but it’s not THE THING that’ll make you a million dollars.)
Also? A lot of the high-level “strategy” most conversion copywriters are talking about is straight-up manipulation.
You've seen the red flags…
🚩 Overdoing it on the feel-good buzzwords (“I empower heart-centered boss babes to step into their best life.” *Gag* 🙄)
🚩 Creating a false sense of scarcity or urgency
🚩 Over inflating the value of the offer with an exaggerated “value-stack”
🚩 Convincing people they have a “mindset issue” if they’re not willing to invest
I have firsthand experience because I used to write copy like this.
I just did things the way the copywriters I looked up to did them.
I fell for copy like this, too (and I have a long list of unopened online courses in my bookmarks tab to prove it.)
Luckily as I continue to evolve as a copywriter (and a human), I’m always learning to do better…
And I’m committed to changing online marketing CULTure by changing the conversation one project at a time.