As a copywriter and email strategist, one of my favorite things to do is to write emails–I totally geek out over it!
But the main reason I looove talking emails is that, for every dollar invested in email marketing, the average ROI is $40 (yep, you read that right!)
In fact, the results my earlier clients were getting from the email campaigns I wrote for them really inspired me to make writing emails one of the main offers in my business.
Implementing an email marketing strategy can have a HUGE impact on your business and your income…
But it can be really intimidating to get started–especially if you don’t have a big list or you haven’t even started list building yet.
But here’s the deal: It truly t doesn’t matter how many subscribers you have on your list.
You’ve probably heard the saying, the money’s in the list, but I’m here to tell you, it doesn’t matter if you have 100 subscribers or 100k; if you’re not connecting with them, there won’t be any action in your Stripe account.
The money is in the relationship you have with your list…
Imagine for a minute, if your list was full of subscribers who did a happy dance as soon as they saw your name pop into their inboxes…
Think about how your business would look if your emails not only got opened and replied to but also filled your calendar with Discovery Calls.
That’s what’ll happen when you use your emails to connect with your subscribers!
But first, you gotta get the subscribers.
Step 1: Promote Your Freebie!
Sounds obvious, right? But be honest, how often are you talking about the benefits of your freebie and telling people how they can sign up to get your emails?
A lot of business owners aren’t doing this EVER. In fact, most will throw an opt-in form up on their website and call it good.
But unless you’re actively inviting your followers to become subscribers, (and giving them a compelling reason why they should) you won’t have a list to sell to.
The good news is, there are several ways to promote your freebie without spending a single cent on ads but let’s start with the passive ones first…
✓ ADD A POP-UP OPT-IN FORM TO YOUR WEBSITE
✓ LINK TO YOUR FREEBIE IN YOUR INSTAGRAM BIO
✓ ENABLE THE “SIGN-UP” BUTTON ON YOUR FACEBOOK BIZ PAGE &
✓ PROMOTE IT IN YOUR COVER PHOTO
✓ MENTION IT (AND INCLUDE A LINK) IN ANY OF YOUR OWN BLOG POSTS, PODCAST NOTES, AND VIDEOS
✓ MENTION IT (AND INCLUDE A LINK) IN ANY GUEST POSTS YOU DO
Now let’s talk about how you can actively promote your freebie…
Regularly promoting your freebie on social media is a great way to bring your followers over to your email list but you don’t want to overdo it.
I like to follow the 80/20 rule when it comes to promoting my offers on social media, which means 80% of my posts are educational, entertaining, or inspirational, and only 20% promote my freebie (or one of my other offers.)
So, if you post 5x a week, that means you should be offering your freebie in one of those posts.
Step 2: Email Your List Consistently & Often.
Inviting people to join your email list and then only communicating with them sporadically is like having a new friend over for coffee and leaving her in a room by herself 95% of the time.
You want to build a connection with your subscribers and in order to do that, they need to hear from you consistently and often.
They won’t get to know, like, and trust you if they only hear from you every other month and twice in one week when you’re selling something.
Connection leads to conversions. That’s why the people who email their lists a lot (especially during a promotion) make more sales.
Step 3: Nurture, Nurture, NURTURE
A nurture email sequence is a series of 2-4 emails intended to add value and organically lead into an upcoming promotion.
Providing additional resources, tips, or a different perspective is a great way to build trust and be seen as the go-to resource for your ICs.
In fact, a nurture sequence is a great way to boost your credibility as a leader in your industry. And when your email copy can start to agitate the next level of pain points and organically lead into your solution/offer, snapping it up will be a no-brainer for your subscribers.
Step 4: Personally Connect With Your Subscribers
While it’s fairly obvious that it’s a good idea to respond to anyone who replies to one of your emails, it’s also just as important to personally reach out to readers who click the links in your emails as well (you can find this info by reading the reports for each of your broadcasts within your email service platform.)
Reaching out is the perfect way to start a conversation! Let’s say you link to your latest blog post in your newsletter…
You can check to see who clicked the link and send them each a personal email or video (a service like BombBomb is fantastic for this BTW) and ask specific questions about your article to start a dialogue.
If you’ve made an offer in your email sequence and linked to the sales page, you can reach out to the people who’ve purchased to personally thank and welcome them.
You can also reach out to subscribers who didn’t purchase and ask if they have any questions or need clarification on anything. Adding that high-level personal touch shows you’re paying attention and making an effort to connect with your audience.
That goes a long way when someone’s on the fence about working with you.
I created a free PDF with all these tips (and more!) Click the link below to get it. ↓