Captivate + Convert Episode 021: How To Pandemic-Proof Your Biz -

Captivate + Convert Episode 021: How To Pandemic-Proof Your Biz

With CEO of It Media, Ashley Monk

“Local business to online business marketing is like night and day.”
— Ashley Monk

Is your business pandemic-proof?

This week’s guest, Ashley Monk is the CEO of It Media, a boutique digital marketing agency, and she helped dozens of clients move at least part of their businesses online in 2020.

Using Ashley’s strategies, her clients have created exciting new offers that boosted their revenue during a time when most businesses have struggled to stay afloat.

In fact, they’ve generated more monthly revenue during the pandemic than they had in previous years!

So, what goes into an online glow-up??

Ashley believes that all businesses can move at least part of their offerings or processes online – they may just need to get creative and do things a little differently.

For businesses just dipping their toes into the online waters, Ashley recommends starting with small changes and adding new ways to sell, like  letting customers pre-order online ahead of time and offering curbside pickup.

When it comes to developing bold new offers, Ashley says, “some local businesses will have to think a little bit more outside-of-the-box.”

You need to figure out what people want, even if you already have a successful brand.

You also need to figure out what you want to offer — what lights you up? What’s your zone of genius? Are there people that you’re serving right now that want that from you?

Psst! Here’s a bonus tip from Ashley: your new offer doesn’t even have to be ready in order to start getting paid — you can pre-sell and create the final touches based on the feedback from clients who’ve already bought it!

Want more hot tips? Tune into the episode and you’ll learn:

  • What goes into creating a bold new offer that will net you a big, swift cash injection
  • How digital marketing differs from local marketing — and the key strategies that will help you excel online  
  • Why email marketing just may be your #1 secret weapon for building an incredible local fanbase for your business

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About Ashley Monk

Ashley Monk is the CEO of It Media, a boutique digital marketing agency that specializes in organic social media and paid ads for local business and helping course creators and coaches launch online. Their tight-knit team consists of specialized marketers focused on providing unmatched quality.

Highlights:‌ ‌

01:00  About Ashley Monk   

08:46  Is ‘online’ a good choice for all businesses?  

11:55  The necessary shifts  

16:15  The power of test drives 

20:38  Digital marketing strategies for local 

24:10  Email marketing isn’t dead  

27:08  Creating a bold new offer  

33:56  Market research is important  

36:16  The Christy Questions    


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Are you tired of spending time hustling in your DMs and Facebook groups every month in the hopes of finding your next client? What if you had potential clients coming to you on the regular? I created a FREE GUIDE to show you how to build a community of people who know, like, and trust you and CAN’T WAIT to click the Buy Button on your next offer. Download it now!

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