We’ve all heard the saying, ‘the money is in the list’ but the truth is, your list is worthless if your subscribers don’t know, like, and trust you.
Organic list growth and creating an email campaign that converts subscribers to clients boils down to relationships and connections.
Sound too good to be true?
Before you roll your eyes, I promise it’s not. And I’m about to share 4 simple steps that will grow your list with ZERO paid traffic and convert your subscribers to paying clients who can’t imagine working with anyone but you.
- Invite your followers to join your email list. This might sound fairly obvious but most people never promote their freebies or tell people how to sign up to receive their emails.
It’s not enough to throw the sign-up link in your Instagram bio or Facebook page; you have to talk about it regularly and tell people exactly what they need to do to sign-up (AKA your call-to-action) because if you’re not actively trying to add subscribers, you won’t have a list to sell to or sign clients from.
- Email your list often and consistently. Even in real life, you can’t get to know or build a relationship with someone you don’t communicate with on the regular.
The same is true with your email subscribers. A big part of relationship-building is frequent contact.
I used to tell my clients not to worry about frequency so much as consistency. In other words, if they knew they could only commit to consistently emailing their list bi-weekly, it was better to do it less frequently and be consistent.
But the more email campaigns I’ve worked on, I’ve learned that the people who email their subscribers a lot (especially during a promo period) make the most sales.
Obviously, my position has changed. If you want to make money with email marketing, you have to commit to emailing your list consistently and often. You can’t trade one for the other.
- Nurture, nurture, nurture. You might think a single nurture sequence (you know, that series of 3-4 emails that follows your welcome sequence) is all you need–one and done. But short nurture sequences should be part of your regular email rotation.
A great nurture sequence should focus on building a connection with your subscribers while boosting your credibility-factor at the same time. The content in this series of emails should make your subscribers feel seen and heard but you also want to think ahead to what you’ll be offering in your next promo sequence so you can organically lead into the solution your upcoming offer provides. Do that, and clicking the Buy Button will be a no-brainer for them.
- Personally connect with your subscribers individually. It’s fairly obvious that if someone replies to one of your emails, you respond. But it’s also a good idea to reach out to subscribers individually as well.
Sending a note (or a personalized video using a service like BombBomb) to someone who clicks the link to your sales page but doesn’t complete the purchase (or goes to your online calendar but doesn’t schedule a discovery call) gives you an opportunity to show them you’re paying attention and you care.
Ask questions–do they need more information? Is something about your offer unclear?
Just letting them know that you’re a real person and you’re willing to take the time out of your day to connect with them goes a long way when someone is on the fence about working with you.
Ready to boost your fame-factor so you’ll have ZERO competition…and a slew of dreamy clients opening their wallets to buy your signature offer to boot? I can help. Click the link below and let’s chat!
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