Captivate + Convert Episode 036: Why You Need To Scrub Your Email List & How To Do It -

Captivate + Convert Episode 036: Why You Need To Scrub Your Email List & How To Do It


Believe it or not, there’s a prerequisite to writing emails that sell…

You need to have subscribers who actually open and engage with your newsletters.

But if you happen to have a pretty big chunk of subscribers who haven’t opened your emails in the last several months, it’s probably time to clean up your list.

There are a lot of legit reasons why subscribers go cold (and I share them in this episode) but as business owners, we tend to have a lot of resistance to the idea of letting them go.

I mean…it seems counterintuitive, right? Why would you want to be sending out your stuff to fewer people?

I get it, I do. But when you see how getting rid of the dead weight improves your open rates, boosts engagement, and even increases conversions – you’ll be a convert for sure!

In this episode, I break down all the deets of how, why, when to scrub your list — so you can finally build a community of subscribers who actually read, open, and reply to your emails!

In this episode, you’ll learn:
✓ Which subscribers you should be identifying for deletion — and which you want to hold onto
✓ The most common reasons why your subscribers would suddenly stop opening your emails
✓ The great (and immediate) benefits you get from cleaning up your list a couple of times per year

Subscribe now and never miss a single episode!

Highlights:‌ ‌
00:54 Why I love this topic
01:15 What scrubbing your list means & why do it
02:07 Why people stop opening your emails ‌
03:08 Why cleaning your list is so important
04:12 The tech stuff
05:22 How to scrub your list

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