Captivate + Convert Episode 050: Building An Engaged Community -

Captivate + Convert Episode 050: Building An Engaged Community

With Emily Aborn

With so many Facebook groups and memberships out there, how do you build a community that people want to keep coming back to, day after day?

… and how can you turn it into a profitable business?

Emily Aborn is a content writer and the founder of She Built This – an empire that includes a membership, a podcast, and a thriving Facebook community.

And on this episode of Captivate + Convert, she is spilling all of her amazing community-building secrets!

It takes strong and savvy leadership to keep a community group not just alive, but full of life. So, how does Emily keep the group’s engagement up and the vibe consistent — and how did she figure out how to monetize that aspect of her business without compromising the community aspect?

This episode reveals all the juicy details of Emily’s journey from mattress store owner to content writer and successful community head, so you won’t want to miss a single second!

Hit play and find a new way to work! In this episode, you’ll learn:

✓ How Emily transitioned from owning a brick-and-mortar store to running a profitable online community
✓ Where Emily recognized opportunities for monetization — and how she implemented
✓ How Emily’s initial vision for the community evolved as the community grew (and the importance of being flexible)!

Subscribe now and never miss a single episode!

Highlights:‌ ‌

01:49 Meet Emily Aborn

03:28 From mattresses to content writing

08:50 Copywriter story commonalities

13:30 How She Built This was born

16:35 Online businesses & loneliness

18:24 Initial vision v. reality now

20:59 Monetization

24:05 Profitability without losing the vibe

29:02 Mindset & money

33:02 ‌The Christy Questions

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