Captivate + Convert Episode 054: How To Captivate Your Audience With Storytelling (Replay) -

Captivate + Convert Episode 054: How To Captivate Your Audience With Storytelling (Replay)

With Brenna McGowan

“We have to do a lot of showing in our stories, with examples… not just telling people.”
— Brenna McGowan

We all know the importance of having a strong call-to-action…

But everything that comes before your CTA needs to be just as powerful!

This week’s episode is a blast from the past — it’s an episode that covers a pretty important topic when it comes to copywriting and marketing: storytelling.

My guest for this episode, Brenna McGowan, is a legit genius when it comes to transitioning from your story to your sell — the one step that so many marketers seem to stumble on.

Brenna and I have a great conversation about what happens when you niche down (it’s not what you’d expect!), what really connects you with your ideal clients, and how to effectively weave storytelling into the copy you write for your biz website and emails.

As a major bonus, we also answer the age-old question when it comes to nurturing emails: quantity or quality?

In this episode, you’ll learn:
✓ Brenna’s amazing Segue framework to help you effortlessly sell through your emails and captions
✓ The biggest mistakes that people make when writing their copy — and what to do instead
✓ How to identify the stories that will help you sell… and the stories that are a little bit TMI!

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Highlights:‌ ‌

00:33 Introduction

03:24 Meet Brenna McGowan

08:38 The copywriter journey

09:33 Niching down

12:27 Biggest copy mistakes

15:45 Share the right story

17:21 Story transitions

18:48 Choosing your stories

23:30 ‌The Segue framework

27:15 Segue example

29:10 Illustrations + preempting objections

33:38 Injecting personality ‌

34:37 Quality or quantity?

41:46 ‌Repurposing content

43:07 Dream assignment & challenges

48:59 Boundaries

51:07 Imposter syndrome

54:07 ‌Anxiety

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How to write emails that sell

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What if the people you actually *want* to work with were replying to your emails to ask questions and start genuine conversations?

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