With Brenna McGowan
“We have to do a lot of showing in our stories, with examples… not just telling people.”
— Brenna McGowan
We all know the importance of having a strong call-to-action…
But everything that comes before your CTA needs to be just as powerful!
This week’s episode is a blast from the past — it’s an episode that covers a pretty important topic when it comes to copywriting and marketing: storytelling.
My guest for this episode, Brenna McGowan, is a legit genius when it comes to transitioning from your story to your sell — the one step that so many marketers seem to stumble on.
Brenna and I have a great conversation about what happens when you niche down (it’s not what you’d expect!), what really connects you with your ideal clients, and how to effectively weave storytelling into the copy you write for your biz website and emails.
As a major bonus, we also answer the age-old question when it comes to nurturing emails: quantity or quality?
In this episode, you’ll learn:
✓ Brenna’s amazing Segue framework to help you effortlessly sell through your emails and captions
✓ The biggest mistakes that people make when writing their copy — and what to do instead
✓ How to identify the stories that will help you sell… and the stories that are a little bit TMI!
03:24 Meet Brenna McGowan
08:38 The copywriter journey
09:33 Niching down
12:27 Biggest copy mistakes
15:45 Share the right story
17:21 Story transitions
18:48 Choosing your stories
23:30 The Segue framework
27:15 Segue example
29:10 Illustrations + preempting objections
33:38 Injecting personality
34:37 Quality or quantity?
41:46 Repurposing content
43:07 Dream assignment & challenges
51:07 Imposter syndrome