Captivate + Convert Episode 061: 1 Simple Tool To Make Your Biz Life Easier - christycegelski.com

Captivate + Convert Episode 061: 1 Simple Tool To Make Your Biz Life Easier

With Cathlyn Melvin

Quick question…

How much time and energy did you put into the FAQ section of your website?

Do you even have an FAQ section on your website?

Once you hear this week’s interview with copywriter and editor Cathlyn Melvin, putting your most frequently asked questions on display will be your TOP priority (I know I’m working on mine!)

When many of us build out our websites, we don’t even give the FAQ page a second thought (or even think to include one.) But with a little effort, a decent FAQ section can become your secret weapon for vetting prospects BEFORE getting on a discovery call with them…

And help you manage challenging client interactions with ease!

FAQs used to be a simple way to get ahead of customer service-related questions but when used effectively, they can do SO much more than that.

“Recently, it’s switched to being really sales-focused, where we’re getting ahead of objections and we’re increasing the Know, Like, and Trust before people get on the call with us,” Cathlyn says.

They can also be used to shape the provider-client relationship (which makes your job as a business owner that much easier.)

Cathlyn uses her FAQs to give potential clients the opportunity to understand her process, services, and working relationships right off the bat so prospects that aren’t a good fit can opt-out of booking a call — and prospects that ARE a good fit can get even more excited about working with her!

By outlining who you are, how you work, and setting clear expectations before you hop on a discovery call, you lay the foundation for stress-free biz relationships.

In this episode, you’ll learn:


✓ The types of things that you MUST include in your FAQs
✓ How FAQs differ from and overlap with contracts
✓ Where you should be referencing your FAQs when engaging with prospects (hint: not just on your FAQ page!)

Subscribe now and never miss a single episode!


Highlights:‌ ‌

00:33 Intro

01:19 Meet Cathlyn Melvin

03:26 Prepping clients with FAQS

06:32 Where to keep FAQs

07:30 FAQ objectives

08:49 Setting ground rules

11:55 Contracts v. FAQs

14:33 Why Cathlyn started using FAQs

16:34 Christy’s client story

19:45 How many FAQs?

24:33 FAQ tips

29:52 The Christy Questions

Please remember to subscribe, rate, and review!

Highlights:‌ ‌

00:33 Intro

01:19 Meet Cathlyn Melvin

03:26 Prepping clients with FAQS

06:32 Where to keep FAQs

07:30 FAQ objectives

08:49 Setting ground rules

11:55 Contracts v. FAQs

14:33 Why Cathlyn started using FAQs

16:34 Christy’s client story

19:45 How many FAQs?

24:33 FAQ tips

29:52 The Christy Questions

Please remember to subscribe, rate, and review!


WHAT IF THE PEOPLE YOU ACTUALLY WANT TO WORK WITH WERE REPLYING TO YOUR EMAILS – STARTING GENUINE CONVERSATIONS?

IT’S TOTALLY POSSIBLE!

THE GAME-CHANGER?

PERSONALITY-PACKED COPY THAT CONNECTS WITH YOUR DREAMIEST CLIENTS.

I CAN HELP YOU BOOST YOUR IT-FACTOR AND SLEAZE-FREE SELLING YOUR NEW NORM.

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What if the people you actually *want* to work with were replying to your emails to ask questions and start genuine conversations?

Totally possible...the game-changer? personality-packed copy that connects with your dreamiest clients.

...which is kinda my specialty.

@christycegelski