CAPTIVATE + CONVERT EPISODE 080: Building a Business And Being A Mom -

CAPTIVATE + CONVERT EPISODE 080: Building a Business And Being A Mom

With Katie Kastner

“It’s almost unavoidable now to see ‘success’ being a certain dollar amount, and that should be the metric for everybody… I never started thinking that I was going to have a 6-figure anything in my first year. I went into it wanting to work for myself.”
— Katie Kastner

This episode is for all of the mom entrepreneurs out there.

Being a business owner is hard work, but navigating the path of entrepreneurship while ALSO raising young kids turns the dial up to 11 — and I think it’s important to talk about that!

Content writer and strategist Katie Kastner is a mom of two under 10, so she knows ALL ABOUT the challenges of juggling building a business with managing a household.

“I’ve learned that I have to be really patient and graceful with myself, and understand that I am a mom and I am also an entrepreneur,” Katie says. “It’s not like I decided to take on this job and I brought in a team of people to take care of everything else.”

From celebrating small wins to overcoming mom-guilt, we get INTO IT. So put the kids to bed, grab a cup of tea (or wine), and hit play!

In this episode, you’ll learn:

• How Katie found balance as a mom and entrepreneur — and how she deals when things go haywire

• Why it’s important to be able to ask for support and give yourself grace

• Why you need to reframe “success” and “perfection” on your own terms and not fall into the social media trap

Subscribe now and never miss a single episode!

Highlights:‌ ‌

00:34 Intro

01:34 Meet Katie Kastner

04:53 Discovering copywriting

06:57 Early entrepreneurship struggles

10:13 Reframing “successful business”

15:50 Finding balance

19:59 Reframing “perfection”

23:45 Instant Funnel Bundle

24:46 Letting go of shame around support

29:57 Good enough is good enough

31:16 The Christy Questions

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