With Melissa Harstine
“The most effective copy is going to come straight from your customers’ mouths.”
— Melissa Harstine
There are many reasons to choose entrepreneurship over a traditional job. We love to talk about time freedom, the personal fulfillment of being your own boss, and the joy of doing what we love… and yes, all those things are great!
But many of us also start businesses out of health-related necessity — and we don’t talk about that enough!
Customer research specialist Melissa Harstine left her 9-to-5 to build a biz that would allow her the time she needed to manage her chronic illness while rocking her clients’ worlds.
The key? Stripping it down to the most profitable, impactful, manageable elements… and learning how to say no and prioritize recovery time.
By carving out a super-specific micro-niche, Melissa has built a biz that works WITH her strengths and limitations and allows her to thrive on her own terms. In this episode, she shares the goods on how to do less while still delivering AMAZING results… and how having constraints may actually work to your advantage!
Hit play to learn:
- What it means to take a subtractive approach to business — and how it looks in practice
- How hiring a customer research specialist can dramatically benefit your biz
- Melissa’s secret to marketing her services online WITHOUT social media (spoiler: it’s genius!)
01:46 Meet Melissa Harstine!
02:40 Melissa’s journey
04:37 Subtractive approach to business
08:16 Finding the right niche
11:47 Case studies + customer research
14:37 Benefits of micro-niching
18:40 Know when to say “no”
21:11 Marketing WITHOUT social media
25:40 Roundtable breakdown
28:35 Benefits of constraints
32:08 Smarter scheduling
34:25 The Christy Questions
WHAT IF THE PEOPLE YOU ACTUALLY WANT TO WORK WITH WERE REPLYING TO YOUR EMAILS & STARTING GENUINE CONVERSATIONS?
IT’S TOTALLY POSSIBLE!
PERSONALITY-PACKED COPY THAT CONNECTS WITH YOUR DREAMIEST CLIENTS.
I CAN HELP YOU BOOST YOUR IT-FACTOR AND SLEAZE-FREE SELLING YOUR NEW NORM.