Welcome to the Show!
Ready to do your business your way? Copy that.
My mission with the podcast is to show you how to become known for your special brand of sumpin-sumpin so you’ll have ZERO competition.
And more importantly? To help you define what success looks like for you so you can build a business that feels as good on the inside as it looks on the outside.
With Amisha Shrimanker “One of the best self-care things that I did was delete social media altogether for 90 days.” — Amisha Shrimanker We’re busting some myths on this episode of Captivate + Convert! First up: to grow your business, you have to HUSTLE. My guest Amisha Shrimanker is living proof that the hustle […]
With Melissa Harstine “The most effective copy is going to come straight from your customers’ mouths.” — Melissa Harstine There are many reasons to choose entrepreneurship over a traditional job. We love to talk about time freedom, the personal fulfillment of being your own boss, and the joy of doing what we love… and yes, […]
With Katie Kastner “It’s almost unavoidable now to see ‘success’ being a certain dollar amount, and that should be the metric for everybody… I never started thinking that I was going to have a 6-figure anything in my first year. I went into it wanting to work for myself.”— Katie Kastner This episode is for […]
With Donna Dube Let’s unlock a secret weapon in your business: your metrics. In this episode, Productivity Plus founder Donna Dube shares some great insights on how to match your mission and vision to the metrics that you should be focusing on in order to maximize your time and your revenue. Looking at numbers may […]
With Lisa Benavidez Not sure where or when you should show up online in order to connect with your dream clients — and not interested in posting on your socials 24/7? This episode is for you! Showing up and being the face of their business can be a struggle for a lot of women, especially […]
With Peta O’Brien-Day Where would you end up if you had to rebuild from nothing? Peta O’Brien-Day is a copywriter and former social worker who had a super challenging path to entrepreneurship after the unspeakably tragic early death of her first husband. (This is the second half of my convo with Peta — if you […]
With Peta O’Brien-Day This week’s episode is the first of a two-parter that digs into some pretty heavy topics. Peta O’Brien-Day is a nurturing copywriter who helps biz owners nail a clear brand voice and connect with their dreamiest customers. She’s also a mom who’s had a HELL of a rough road to entrepreneurship. […]
With Samantha Mabe If launching (or re-launching) your website is on your To-Do List, then this episode is for you! My guest Samantha Mabe designs customized Squarespace websites for service providers and coaches. But her specialty? Keeping it simple for her clients to showcase their businesses without a ton of unnecessary bells and whistles. Having […]
With Erika Macauley If you’ve ever wondered whether an online business manager is a good fit for your business, then you’ll definitely want to tune into this episode! You can just call my guest, Erika Macauley, the Chief Get-Sh*t-Done Officer. OBMs and VAs have become extremely popular in the online business world, and I like […]
With Rachel Letham My guest is Rachel Letham, a positive mindset and self-care coach who helps successful-yet-stuck female business owners and stressed-out, ambitious moms achieve professional growth and personal balance. The goal? Building businesses that feel as good on the inside as they look on the outside! Rachel helps her clients prioritize their self-care and […]
With Steven Cegelski Quitting your 9-to-5 and launching your own biz can feel pretty scary. Doing it when your partner is ALSO running their own business? Even scarier! But when it works, being part of a power couple is fabulously fulfilling! My guest for this episode is Steve Cegelski, serial entrepreneur and owner of the […]
With Alexa Martin Wonder whether working with a coach is all it’s hyped up to be? Then this episode is for you! Alexa Martin is a mindset and life coach who helps her clients break up with their phones and fall in love with their lives, but she wasn’t always a believer in the power […]
With Amy Collins This week’s episode is the second half of my interview with copywriter Amy Collins! If you missed out on last week’s episode, I definitely recommend checking it out. We dive deep into the psychology of storytelling in sales copy (and why you should be having a LOT more fun with your brand […]
With Amy Collins How often do I get to record an episode that talks about both copywriting tips and erotic novels? My guest Amy Collins is a copywriter who specializes in copy infused with attention-grabbing anecdotes and captivating brand stories. (And as someone who’s worked as an Uber driver, stand-up comic, novelist, and wine […]
With Julie Gohring When I say “salesperson,” what pops into your head? Was it a stereotypical slimy car salesman? Was it a pushy timeshare agent? When it comes to those “Most Trusted Professions” lists, salespeople generally tend to fall at the bottom — and that can be blamed on the old paradigm for selling. […]
With Emily Milling If you think that you’ll be able to scale your biz effectively without a team, then you really need to listen to this episode of Captivate + Convert! Most entrepreneurs launch without even having a partner, let alone a team. In the early days of building your empire, you get used […]
WITH KATHLEEN OH We’ve been conditioned to believe that finding happiness is like a math equation — if you achieve a setlist of accomplishments, the outcome is “happily ever after.” X + Y = Z, right? But if you’re living (and building a business) in the real world, you already know it doesn’t necessarily […]
With Kathleen Oh This episode of Captivate + Convert is going to take you on a journey. Or should I say “trip?” My guest is Kathleen Oh, an integration coach, breathwork facilitator, and psychedelic guide. Full disclosure: I’ve been working with her for about 3 months now, and I can honestly say she is better […]
With Tiffany Ingle Do you ever scroll through Instagram or Facebook and see someone posting about their signature framework and think, how do I get one of those? Well, if you’ve ever found yourself wondering what a signature framework is and how to create your own, this episode is right up your alley! My guest […]
With Cathlyn Melvin Quick question… How much time and energy did you put into the FAQ section of your website? Do you even have an FAQ section on your website? Once you hear this week’s interview with copywriter and editor Cathlyn Melvin, putting your most frequently asked questions on display will be your TOP priority […]
With Deanna Seymour “We get to make our own rules.”— Deanna Seymour If you’re like most entrepreneurs, you started your business to have more freedom, fun, and fulfillment in your life… So why settle for anything less while growing your empire? Deanna Seymour is a graphic designer who’s decided to ditch the blueprints and traditional […]
With Kristin Macintyre Have you been noticing a LOT of online service providers offering VIP Days lately? Are you thinking about creating a VIP offer of your own — but aren’t sure what to include in your package or how to sell it? Then this episode is for you! My guest, Kristin Macintyre has actually […]
With Jessica Terzakis If you’ve been thinking about creating an online course to scale your business, you’re going to want to hear what this week’s guest, Jessica Terzakis has to say… Jessica helps service-based entrepreneurs of all kinds monetize their expertise through online courses and group programs, allowing them to smash their 1:1 revenue ceiling […]
With Meghann Hempel Today’s episode is a little different… When I started sharing that I was working with someone to heal some of the hormonal and metabolic issues I’d been struggling with (and my results) I got a lot of questions about what I was doing, how it worked, and why. So, I thought, what […]
With Meghann Hempel Certified health and lifestyle coach and personal trainer Meghann Hempel has the kind of inspiring ‘behind the business’ story that has the makings of a bestselling book. And we’re going to explore it all on this week’s episode of Captivate + Convert! Before she started changing her clients’ lives (including mine!), Meghann […]
We’ve made it to the first anniversary of the Captivate + Convert podcast! Over the past year, I’ve had the opportunity to talk to some amazing guests who have shared some legit tips and biz-building strategies across a range of disciplines, including brand building, copywriting, SEO, and more. Honestly? When I first launched the podcast, […]
With Brenna McGowan “We have to do a lot of showing in our stories, with examples… not just telling people.”— Brenna McGowan We all know the importance of having a strong call-to-action… But everything that comes before your CTA needs to be just as powerful! This week’s episode is a blast from the past — […]
With Ash Chow This episode is dedicated to biz owners going through a launch or looking to launch in the near future! My guest, Ash Chow, is sharing her secret sauce on making your launch an epic success… before your offer even goes live. Yup, you heard me. Ash is a launch strategist and copywriter […]
With Swapna Patel “I really view style as, first and foremost, self-expression… and also self-care.”— Swapna Patel Knowing what to wear for brand photoshoots, Zoom meetings, or speaking gigs can be tough — unless you’re getting advice from a styling genius! My guest Swapna Patel is a personal style expert and former designer who specializes […]
With Queen Chioma PR and media coach Queen Chioma knows the publicity game — and she helps her entrepreneur clients secure their fair share of great press! In fact, she’s managed to get them featured in Forbes, the BBC, MTV, OK!, and tons of podcasts. Last year Queen even launched her own media platform called […]
With Emily Aborn With so many Facebook groups and memberships out there, how do you build a community that people want to keep coming back to, day after day? … and how can you turn it into a profitable business? Emily Aborn is a content writer and the founder of She Built This – an […]
“As business owners, we all struggle from time to time… you don’t have to get it right every time to be successful.”— Christy Cegelski I’ve got a short and sweet solo episode on tap for you today — and I’m focusing on a topic that far too many of us women in biz can relate […]
With Tamika Auwai “You have to find the entry point that’s going to resonate with you.”— Tamika Auwai As business owners, we tend to focus mostly on clients — how do we attract the people we want to work with? How do we keep them happy? Are we taking care of their needs? Obviously, you […]
“Part of the strategy behind great copywriting is to get the messaging down.”— Christy Cegelski Another short and sweet solo episode for you today! This one is inspired by some conversations I’ve been having lately with newbie copywriters and content creators on Facebook. It all comes down to this: there are a lot of people […]
With Deepshikha Sairam Smashing the patriarchy is actually the ultimate business move. Oh, yeah – I’m going there. In fact, on this week’s episode of the podcast, I’m chatting with Deepshikha Sairam about ditching the patriarchal “hustle” blueprint so you can build a business based on your own cyclical nature and unique energetic gifts. As […]
Whether or not you’re a podcaster yourself, making guest appearances on other people’s podcasts is a fantastic way to build your visibility among audiences that may never have heard of you otherwise. And if you can nail your appearance, you’re another step closer to establishing yourself as THE thought leader in your niche. I already […]
With Sara Vartanian Does your lead magnet need a glow-up? It might be time to consider going high-touch. This week’s guest is Sara Vartanian, an incredible launch strategist, and copywriter who happens to be one of my biz besties! Sara’s unconventional approach to lead magnets — which she calls the Unscalable Lead Magnet Method has […]
With Anna Rosa Parker “My service is a movement. And when you work with me, your brand will get a sustainable upgrade.”— Anna Rosa Parker What do you do when you lose it all? You build it back up – even better than before! My guest on this week’s episode of Captivate + Convert is […]
With Christen Schneider Who doesn’t love taking a fun little quiz, right? They’re entertaining and they help us make a decision when we’re faced with multiple options and we’re not sure which one is best. Which is why savvy biz owners use them as part of their marketing strategy — and why you might want […]
With Erin Neuhardt “Because of our experiences that are individual and unique to us, we have the ability to change people’s lives in a specific way.”— Erin Neuhardt Exposure for your biz is a MUST if you want to grow your audience. We can all agree that more people see and hear from you, the […]
With Jill Wise “I actually think there’s more room for creativity WITHIN my structure because I base it off of when my brain is working best on certain things.”— Jill Wise Ready to supercharge your productivity without the hustle headache? This week’s guest, Jill Wise is about to show you how to get sh*t done […]
“If you feel pulled towards something and you can’t stop thinking about it, there’s a reason.”— Christy Cegelski Are you pressing pause on the thing you REALLY want to do because you’re afraid that A) It’s already been done and B) You have nothing new to offer? The truth is, there’s plenty of room […]
With Per Andreasen “A lot of people focus on just being on page one… but you also have to rank for the right phrases”— Per Andreasen SEO got you stumped? You’re not alone! Figuring out how to use SEO to drive traffic to your website can seem intimidating to the tech-averse (myself included.) But my […]
With Tay Daniels “The online world is so flooded. I teach that you should build that brand foundation first, before you even worry about social media.”— Tay Daniels I’ve heard your requests, and now I’m delivering — this episode is all about best practices for growing your biz using Instagram! My guest for today is […]
Believe it or not, there’s a prerequisite to writing emails that sell… You need to have subscribers who actually open and engage with your newsletters. But if you happen to have a pretty big chunk of subscribers who haven’t opened your emails in the last several months, it’s probably time to clean up your […]
With Brittany McBean “I’ve just always had the attitude of like ‘I’ll figure it out when I get there’ and ‘why not me?’”— Brittany McBean What do you think life will be like when your biz hits that magical six figures? My guest for today’s episode knows that life on the other side of six […]
With Kasey Mathews “When we’re in the eye of our own hurricane, it doesn’t make any sense.”— Kasey Mathews Do you make excuses every time an opportunity comes up that aligns with what you want for yourself? Why do we DO that? In this episode, transformational life coach Kasey Mathews is here to talk […]
With Mallika Malhotra “Sometimes people share for the sake of sharing, but my philosophy is always that it’s got to be customer-focused. We need to share our messages through the eyes of the people that we’re serving.”— Mallika Malhotra Wanna know the secret behind making your brand the life of the party? In this episode, […]
With Bree Weber “The types of cold pitches that I think of as ethical have only one recipient. They’re clearly crafted for that one brand or that one decision-maker, and they’re targeting a specific problem rather than pitching somebody’s self-worth or abilities.”— Bree Weber Can you imagine getting a genuine ‘thank you’ for sending out […]
“Creating a basic email marketing funnel for [my clients] allowed them to bring in more leads on a consistent basis and automate the sales process.”— Christy Cegelski For my first year in business, I worked on all kinds of projects. I wrote blog posts, website copy, and newsletters, created social media captions, developed course scripts […]
With Aly Goulet Wanna know the secret to finding high-quality leads on LinkedIn? You probably already know LinkedIn is a great place to network and search for a 9-5 J-O-B… But what you may not know is that it can also be a goldmine for freelancers looking to sign their next dream client (if you […]
With Kira Hug & Rob Marsh of TCC “It wasn’t just a passion project where we were only doing a podcast and that was it. We just didn’t know what else it was going to become.”— Rob Marsh And to think it all started with a podcast… Kira Hug & Rob Marsh are co-founders […]
“I’m 100% here for anything that makes life easier.”— Christy Cegelski I’m switching gears just a little bit for this episode of Captivate + Convert… … and I’m actually super excited about it! Allow me to welcome you to my very first Q+A episode! I put out the call for questions a little while ago […]
With Cara Alwill Cara Alwill always dreamed of becoming a best-selling author… but adding Master Life Coach and ‘major inspiration to female entrepreneurs across the globe’ to her title was an unexpected twist! Cara started her blog, The Champagne Diet back in 2008 while working full-time at MTV and has since built a global brand […]
With Nicola Moors “The P.I. Method is really how I am able to create such high-converting copy.”— Nicola Moors Copywriter Nicola Moors’ signature P. I. Method for market research has produced six-figure launches and 200% sales increases for her clients… And while Nic isn’t exactly a private investigator, she did learn to conduct research like […]
“You can have all the strategies in the world from the top online business gurus, but if you’re struggling some way — physically, mentally, spiritually — you’re not going to be able to do what you came here to do. At least, not effectively.” This isn’t a regular episode of Captivate + Convert— you’ll be […]
With Kaley Sparling “Times of giving myself a break really just open up the space for creativity.” — Christy Cegelski When it comes to launching a business, approach is everything. My guest, Kaley Sparling, knows that all too well. Kaley owns two online retail businesses, Hair Love and Gem + Love, and her radically […]
With Tamara Glick “A lot of people believe that a personal brand is what your website looks like or the style of email that you send. But that is really just the tip of the iceberg.” — Tamara Glick What goes is your personal brand really — and why does it matter? My guest on […]
With Licia Morelli “The data shows that 93% of people say online reviews impact their buying decisions.” — Licia Morelli Okay, be honest…what’s the first thing you do before you sign on the dotted line to work with a new coach or whip out your credit card to buy that mascara you’ve been eyeing? […]
With CEO of It Media, Ashley Monk “Local business to online business marketing is like night and day.”— Ashley Monk Is your business pandemic-proof? This week’s guest, Ashley Monk is the CEO of It Media, a boutique digital marketing agency, and she helped dozens of clients move at least part of their businesses online in […]
With Gemma Sandwell If you’re an HSP, you’re likely to face some unique challenges as you build your business but the good news is, it’s 100% possible to be highly sensitive AND highly successful. In this week’s episode, I talk with the founder of The Happiness Branch, Gemma Sandwell. Gemma wears a lot of hats […]
If 2020 threw you (and your biz) for a loop, you’re not alone. Entrepreneurs everywhere found themselves scrambling to come up with the proverbial Plan B and pull it all together when sh*t hit the fan. Well, As the saying goes, “out with the old, in with the new!” If you’re ready to kick last […]
With Camille Kelley How successful could you become if you knew exactly what moves to make and when? How would it feel to trust yourself to do the right things? That’s what Camille Kelley and I explore in this week’s episode… Camille is an artist and life coach who helps aspiring business owners overcome the […]
If you’re the person responsible for creating or managing the content for your business, you might be struggling to find your brand voice – especially if you don’t have a lot of prior experience in copywriting or content creation. The good news is, you can stop over complicating it TODAY because in this episode, we’re […]
Captivate + Convert Episode 016: The 7 Core Stories You Should Be Ready To Share As A Business Owner
With Jilliane Yawney If you’re building a brand, being able to share stories that are: A) relevant to your ideal clients and B) showcase your expertise is the key to connecting with your audience and converting them to paying customers. Your stories are what help you stand out from the crowd; they make you […]
With Kate Carter If you struggle with anxiety, you know it can keep you from showing up fully in your business. BUT the good news is there are tools and techniques that can help you release anxiety so you can thrive — in business and in life. This week I had the privilege of […]
How many times have you downloaded a freebie and dragged it to file on your laptop, never to be seen or heard from again? We’ve all done it! And none of us wants to create a freebie that just ends up in the digital trash bin, right? But what’s the secret to creating a freebie […]
With Email Copywriter Brenna McGowan If you’ve ever been confused about how to use storytelling in your email copy and social media captions, this episode will give you the goods on what kind of stories will captivate your ideal clients and make them your biggest fans. On today’s show, I sit down with one of […]
With Therapist, Trained Psychic, and Life Coach, Adrian Hall Traditional “wisdom” suggests that there’s no place for sensitivity in business, but what if you could actually harness the power of your emotions and be more creative, more productive, and build a better business? That’s what today’s episode is all about! I sat down with Adrian […]
In last week’s episode, you got the backstory of how I became a copywriter and what I did before I started my business (including my past failures in other endeavors.) The struggle was REAL. In this episode, I walk you through the 5 things I did (in the exact order I did them) to go […]
I’ve never had the opportunity to share my full story before, so this episode is super personal… From the outside, it might look like I built a successful business overnight because within about a year (14 months to be exact), I went from charging $35 an hour for my copywriting services to selling $5k-10k packages […]
With Holistic Nurse Practitioner & Health Coach Jaclyn Bacon As women, we often take on a majority of the child care as well as the responsibilities associated with managing a household — even as we’re hustling to build our businesses. On top of that, there’s a very real pressure to strive to be the perfect […]
With Facebook Ads Expert Olivia Hutchison Think Facebook Ads are just for the fancy people who already have 6-figure + businesses? Think again! As it turns out, Facebook ads are one of the fastest and most cost-effective ways to grow your business…IF you know how to use them effectively. If you’re curious about how Facebook […]
If you feel like writing copy for your business is intimidating AF, you’re not alone! How do you know what to say? Or how much to share? Or how to write words that sell without sounding like a D-list celeb hawking their wares on late-night TV? In this episode, you’ll learn how to write […]
With Podcast Producer Emily Milling of The Ultimate Creative If you’ve been tossing around the idea of starting your own podcast but you’re not sure if it’s right for your business and you don’t know where to start, this episode is for you, my friend. Podcast producer Emily Milling and I sit down and dive […]
With Mindset & Intuitive Biz Coach Vanessa Hallick What if you could build your business without the struggle? Seriously…what if it was easy and you were able to scale to 6-figures + by doing the things that excite and energize you instead of drain the life out of you? In this episode, I chat with […]
Word on the street is it’s officially “launch season” (in case you haven’t noticed the crazy amount of promo emails dropping into your inbox lately.) Since I’ve been working on dozens of sales pages for my clients’ upcoming launches over the past few months, I thought it would be helpful if I shared a few […]
With Brand Whisperer Megan Otto If you’re the face of your brand, grab your phone or a pen and paper (if you’re old school like me) because you’re going to want to take notes on today’s episode. I’m chatting with Brand Strategist and Creative Director, Megan Otto (AKA the Brand Whisperer) about how to create […]
You’ve probably heard email marketing experts say, “the money’s in the list” but the real real is this: the money’s in the relationship you have with your list. Monetizing your list (no matter how many subscribers you have) is all about connecting with your subscribers. In this episode, I’m giving you the goods on […]
Creating a podcast has been on my radar for a long time… I actually bought a podcasting course almost 4 years ago but I never did anything with it. You know how it goes sometimes… You get an idea that lights you up and then Imposter Syndrome creeps in. You think, ugh, it’ll never […]
How to find BFF clients
Drop your deets below to grab my top-secret tips for finding your bff clients *plus* 20 connection-driven ideas for your content!
SSHHH...I WON’T TELL IF YOU DON’T.